TY  - BOOK
AU  - Loschek,Ingrid
AU  - Rennison,Lucinda
TI  - When clothes become fashion: design and innovation systems 
SN  - 9781847883681
PY  - 2010///
CY  - Oxford
PB  - Berg Publishers
KW  - Fashion
KW  - Clothing trade
KW  - Fashion design
KW  - Aesthetics
KW  - Costume
KW  - Psychological aspects
KW  - fast
KW  - Fashion design & theory
KW  - bic
N1  - Includes bibliographical references and index; Introduction -- Part I. Fashion Theory ; 1. Does Fashion Need a Theory? ; 2. Textiles as Material ; 3. Clothes as Form ; 4. Fashion as System -- Part II. Invention and Innovation ; 5. When is Invention? ; 6. When is Creativity? -- Part III. When Clothes Become Fashion ; 7. When is Fashion? ; 8. When is Fashion Art? ; 9. When is Fashion Design?
N2  - When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions
UR  - https://doi.org/10.5040/9781847883681?locatt=label:secondary_bloomsburyDesignLibrary
ER  -